January 30, 2008

Garmin Super Bowl commercial

Garmin_super_bowl After days of posting hints, Garmin has put their 2008 Super Bowl commercial online for all to see. I like it better than last year's Maposaurus commercial, which was widely derided. So go ahead and check it out. It's downright Napoleonic.

Jan 30, 2008 11:47:03 PM | Garmin

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Screen visibility problems on the new generation of handhelds The new Garmin Colorado and Magellan Triton series (and now the Garmin Oregon too) have higher resolution screens than anything we've seen before in handheld GPS receivers. But those gorgeous and detailed displays come at a cost. Many early adopters have been surprised by the decreased visibility of these units in their natural habitat -- the great outdoors. To understand what's going on here, let's take a brief look at the technology involved. Handheld units typically use thin film transistor (TFT) liquid crystal displays (LCDs). These TFTs use a polarizing filter that determines how light is used. There are three different TFT technologies that can be used in displays: Transmissive TFT - Uses backlighting to illuminate the display. Reflective TFT - Uses ambient light (e.g., sunlight) to illuminate the display. Transflective TFT - Has a mirror like surface that allows backlight to pass through, yet also has the ability to reflect ambient light. If you guessed that handheld GPS receivers tend to utilize transflective TFT technology, give yourself a gold star. The problem is the increased number of pixels per square inch in these new, high resolution, receivers. Basically, more pixels equals less reflectivity. I'm no expert in this technology,...
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Garmin nuvifone Garmin has announced a 3.5G cell phone, the Garmin nuvifone. The touch screen device will include Google local search capability. Nüvifone users can search for locations like “coffee shops” and Google will sort the results based on the user’s current location and relevance. Information provided by Google includes a web-based rating so that users can select the most appropriate destination and route directly to it. In addition, the nüvifone also includes personal messaging functions, including email, text, and instant messaging. Of course the device includes all the great nuvi navigation features that you would expect. In addition to navigation, the nüvifone includes access to Garmin Online™, an online service offering constantly-updating information such as real-time traffic, fuel prices, stock prices, sport scores, news reports, local events and weather forecasts. No word on whether that will be served by MSN Direct or not. There's a geotagging camera. here's the description from the press release: "The built-in camera allows individuals to take a picture that will automatically be tagged with the exact latitude and longitude reference of where the image was taken. The user may then save the image so they can navigate back to the location, or email the image to...

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